3 Surprisingly Underrated Techniques
to Relieve Your Back Pain

Especially If You Drive or Cycle a Lot!

Body aches can sneak up on you-slowly and silently—until one day, you’re wincing with every movement you make. Just when you think back pain is an oldie’s problem to worry about when you’re 50 or 60, it might catch you by surprise in your 20s and 30s randomly when you bend down to tie your shoes or twist to reach the back seat, and guess what? – Your back pain might not be here just for a visit, but it could have just moved in rent-free!

Whether you’re clocking long hours behind the wheel during the weekday rush hours or pedalling your way through weekend adventures, your back and hips are taking a bigger hit than you think.

But guess what? The relief for your pain is, as always, closer than you realize. Here are 3 surprisingly underrated techniques you can start practising today or bookmark for a rainy day — plus our powerful lineup of instant remedies!

Body aches can sneak up on you-slowly and silently—until one day, you’re wincing with every movement you make. Just when you think back pain is an oldie’s problem to worry about when you’re 50 or 60, it might catch you by surprise in your 20s and 30s randomly when you bend down to tie your shoes or twist to reach the back seat, and guess what? – Your back pain might not be here just for a visit, but it could have just moved in rent-free!

 

Whether you’re clocking long hours behind the wheel during the weekday rush hours or pedalling your way through weekend adventures, your back and hips are taking a bigger hit than you think.

 

But guess what? The relief for your pain is, as always, closer than you realize. Here are 3 surprisingly underrated techniques you can start practising today or bookmark for a rainy day — plus our powerful lineup of instant remedies!

You Might Be Hurting Your Spine More Than You Know!

Imagine this: you’re stuck in traffic, the engine humming, your back pressing into a seat with barely-there back support. Hours pass and you might still be vibing along to your playlist just fine – but your back and hips are just not along for the “fun” ride. Now your lower back starts to ache, your hip tightens, and by the other end of escaping the rush hour, you’re moving like an outdated Transformer – stuck in an update mode!

Sound familiar?

It’s not the bumpy and bouncy ride that causes your back pain, but it’s often the prolonged static driving with little movement, especially with a poor posture that puts immense pressure on your back muscles. And without a proper cushion as your back and lumbar support to reduce the effect of your misaligned posture, this pressure leads to muscle strains in not just your lumbar area but also your upper back and hips – and yes, that spells havoc if you already spend most of your day sitting at work!

Imagine this: you’re stuck in traffic, the engine humming, your back pressing into a seat with barely-there back support. Hours pass and you might still be vibing along to your playlist just fine – but your back and hips are just not along for the “fun” ride. Now your lower back starts to ache, your hip tightens, and by the other end of escaping the rush hour, you’re moving like an outdated Transformer – stuck in an update mode!

 

Sound familiar?

 

It’s not the bumpy and bouncy ride that causes your back pain, but it’s often the prolonged static driving with little movement, especially with a poor posture that puts immense pressure on your back muscles. And without a proper cushion as your back and lumbar support to reduce the effect of your misaligned posture, this pressure leads to muscle strains in not just your lumbar area but also your upper back and hips – and yes, that spells havoc if you already spend most of your day sitting at work!

Quick Tips:
Quick Tips

Your Legs are Not the Only Ones Complaining!

Doesn’t it feel like a free therapy to have the wind blow in your face as you seek both leisure and adventure on your two wheels after a week of autopiloting at work? Or if you’re a pro who hits the tracks all week long, cycling is all about achieving your goals for numbers and podiums. Be it your weekend reset button or your daily drill, you can pedal all you want. But here’s the twist – your back pain is along for the ride too!

Often, it’s not your workout that’s the problem—it’s your bike setup that doesn’t align with your body. Poorly adjusted gears, low handlebars, and a non-ergonomic riding position can strain your spinal cord and lead to stubborn muscle pain in both your upper and lower backs. And the prolonged fixed, forward-leaning position while you’re cycling puts constant tension in the lumbar and hip areas, leading to muscle fatigue, tightness and of course, extreme pain.

And now, add the lack of stretching and warm-up to the equation, and you have a formula for disaster!

Doesn’t it feel like a free therapy to have the wind blow in your face as you seek both leisure and adventure on your two wheels after a week of autopiloting at work? Or if you’re a pro who hits the tracks all week long, cycling is all about achieving your goals for numbers and podiums. Be it your weekend reset button or your daily drill, you can pedal all you want. But here’s the twist – your back pain is along for the ride too!

 

Often, it’s not your workout that’s the problem—it’s your bike setup that doesn’t align with your body. Poorly adjusted gears, low handlebars, and a non-ergonomic riding position can strain your spinal cord and lead to stubborn muscle pain in both your upper and lower backs. And the prolonged fixed, forward-leaning position while you’re cycling puts constant tension in the lumbar and hip areas, leading to muscle fatigue, tightness and of course, extreme pain.

 

And now, add the lack of stretching and warm-up to the equation, and you have a formula for disaster!

Quick Tips
  • Adjust your bike to fit your body.
  • Rub in Counterpain Cream before every cycling session to warm your muscles.
  • After your sessions, cool down with Counterpain Cool Gel to soothe your sore muscles.
  • If you’re riding your bike for a leisurely spin, use Counterpain Patch and Patch Hot for a quick and mess-free application.
Quick Tips:
  • Adjust your bike to fit your body.
  • Rub in Counterpain Cream before every cycling session to warm your muscles.
  • After your sessions, cool down with Counterpain Cool Gel to soothe your sore muscles.
  • If you’re riding your bike for a leisurely spin, use Counterpain Patch and Patch Hot for a quick and mess-free application.

Here’s How You Can
Relieve Your Persistent Back Pain

3 Underrated Techniques!
3 Underrated Techniques!

If you’re driving long-distance:

Pull over safely and do gentle spine stretches or walk a few steps.

If you’re stuck in traffic:

  1. Seated Spine Stretch: Sit up tall, gently roll your shoulders back, and slowly arch and round your lower back (like a mini cat-cow stretch).
  2. Side Bends: Lean gently to the left and right, keeping your hips grounded to stretch your lumbar area and upper back.
  3. Shoulder Rolls & Neck Rotations: Roll your shoulders and gently turn your head left and right to ease upper spine and neck tension.

If you’re cycling:

Break your ride into intervals with quick, off-bike posture resets.

  • Do core-strengthening exercises like planks, bridges, and bird-dogs 3–4 times a week.
  • Incorporate daily back-friendly stretches like cat-cow stretch, child’s pose, and seated spinal twist.
  • Focus on strengthening your hip muscles and glutes, which directly affect lower back functions.

In the car:

  1. Use a lumbar and back support cushion.
  2. Adjust your car seat to a neutral spine position.
  3. Ensure your knees are level with hips or bent at a 90° angle.

On the bike:

Get a proper bike fitting to adjust gears, seat height, and handlebar position for posture efficiency.

BONUS: Our Lineup of Instant Pain-Relief!

Too many people hope for an all-in-one solution that cures their pain instantly like a magic spell. But back pain is complex—and your approach should be too. And so, the smartest move is to layer your relief: Combine these instant pain-relief options with the aforementioned techniques for the best outcome that your back will thank you for.

1. Counterpain Cream for targeted, deep muscle pain relief. This fast-acting cream penetrates effectively into your skin for that instant pain-relief you’re hoping for.

2. Counterpain Cool Gel for post-workout or post-inflammation use for a cooling, soothing, and refreshing calm for the inflamed, sore, or overworked muscles.

3. Counterpain Patch & Patch Hot for your busy day—no mess, no fuss, just fast relief for your convenience and comfort.

It’s Time to Take Your Back Seriously
----- Because You Only Get One! -----

It’s Time to Take Your Back Seriously

Because You Only Get One!

Whether you’re on the road cooped up in your car or on the trail roaming with your bike, your back is carrying the weight of your daily grind – and choices. So don’t wait until the pain becomes unbearable and turns into a chronic condition that drains your wallet with a hefty medical bill. Pair up our 3 underrated techniques with our Counterpain effective pain-relief options for your best bet at relieving your back pain.

Because when your back feels better, everything feels better.

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